Wichita Forever Fest

Branding, Illustration, Print & Digital, Motion Graphics, Art Direction

On August 22nd, 2026, a group of creatives in Wichita, Kansas hosted the inaugural Wichita Forever Fest— a one-day festival that was free to the public and featured over 100 local musicians. I served as the brand design manager, responsible for creating the visual identity from the ground up and working with a team of talented volunteers to deliver comprehensive visual assets across all digital and physical channels.

THIS MACHINE PAYS ARTISTS

∞

THIS MACHINE PAYS ARTISTS ∞

Animation by myself and Ethan Harvey under the direction of Jennie Wilson

The primary brand mark consists of a simple, stenciled wordmark wrapped in an infinity sign, reflecting the hand-made, DIY ethos of the fest while being versatile enough to hold the diverse range of artists participating in it.

Typography

The typography for Wichita Forever Fest is deliberately unsubtle, again reflecting its DIY ethos while making sure it can’t be missed.

Colors

The warm color palette was inspired by marigolds and dandelions, a long standing symbol of grass roots and DIY counterculture movements.

Meet Tobi!

Tobi the Troll was developed as a mascot for the fest. Inspired by the iconic Wichita Troll statue by local sculptor Connie Ernatt, Tobi represents Wichita’s underground arts community, in all its forms.

TOBI_Genres_soul.png
TOBI_Genres_chappell.png
TOBI_Genres_country.png
TOBI_Genres_disco.png
TOBI_Genres_punk.png
TOBI_Genres_edm.png
TOBI_Genres_peace.png
TOBI_Genres_Ivy.png
TOBI_Genres_rockabilly.png
TOBI_Genres_hiphop.png
TOBI_Genres_pop.png
TOBI_Genres_guy.png
TOBI_Genres_bro.png
TOBI_Genres_bieber.png
TOBI_Genres_spinelli.png

Impact

  • 1.06 Million

    Instagram Views

  • 80,600

    Unique Viewers

  • 38,1611

    Website Page Views

  • $13,020

    Paid Directly to Artists

  • +350%

    Venue Revenue Bump

  • 6,950

    Estimated Attendees

  • 89.4%

    Likely to Return

Full Impact Report

Merch & Posters

merchstand_02.png
WFF_FinalPoster_1080x1440.png
WFF_CSB_Poster_11x17-print.jpg
WFF_Underground_Mockup_front.png
WFF_Underground_Mockup_Back.png
WFF_Furnace_Poster_4x5.png
WFF_Harvester_Poster_11x17.png
WFF_FeedTheTrolls_Working.png
merchstand_01.png
WFF_VIP_Poster_4x5.png

Social Media

Special thanks to Keo, Patrick, Josh, Jennie, Dalima, Emmett, Ethan, Jamie, Dale, Lonnie, Mattea, Curtis, Aaron, Kat, Bri, Groovie, Courtney, and all the volunteers who made the first Wichita Forever Fest Possible

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Hustler Turf